TBWA\Yati unveils international creative director, Bruce Ngonga
In a bid to strengthen its competitiveness, TBWA\Yati has unveiled Zambian arty maestro, Bruce Ngonga as new creative director.
Trained at the Evelyn Hone College of Applied Arts and Sciences in Zambia, Ngonga boasts wide expertise in brand development and corporate identity in advertising and interactive design.
He has expertise in both print and digital communication. Some of his skills set also include conceptualizing, typography, illustration, brand curation and animation.
Ngonga brings to the agency an added depth and wealth of experience in concept development and usuality, an approach that will not only provide a fresh creative edge, but also rooted in practical understanding that works.
He has previously worked with some of the leading global agencies including Ogilvy and Mather, Metropolitan Republic, Adlab and DDB as a lead creative. Apart from these, he has also worked with well-known global brands such as Barclays, Airtel, SAB Miller, General Motors, Toyota, MTN, Standard Bank to mention only but just a few.
His astral set of skills was further exhibited in 2016 when one of his themed pieces was nominated for the African Crystal Festival in Marrakech, Morrocco.
Shortly after that, last year, he was nominated for the ‘Best Creative of the Year Award’ in Zambia, owing to his work contribution to both MTN and Standard Bank Zambia.
This could not have come at a better time for the agency after bagging two significant contracts with leading brands in the Kingdom, Standard Bank and Swazi MTN.
Both companies seek to raise and reinforce their participation on digital platforms.
Asked about his opinion vis-à-vis the new digital space, the youthful energetic creative said he believes the future has a way of reinventing itself while giving everyone an opportunity to find his or her own space in it.
“The year 2018 will see a good share of digital media taking centre stage. We will see communication strategies being aligned with videos, live streaming, doubling down on ephemeral content, rise of augmented reality and increased investment in brand influencers to mention only but just a few. If some brands will choose to remain adamant, then 2018 has no space for them,” he said.
He believes that if the creative is well done, “You and it will live forever.”
Ngonga said this connotation will guarantee memorable adverts going forward.
“I am looking forward to the challenge of helping our clients invent the future of their businesses with ideas and innovation that will endure,” he added.
TBWA\Yati Managing Director Mfundo Mavimbela said he strongly believes that the addition of Ngonga to the agency will augment quality service delivery to their clients.
“Our aspiration is to help our clients succeed by delivering real marketing and sales value through insight-driven solutions and execution excellence. We had set a target for ourselves to find and support the next wave of talent to meet and surpass our client’s expectations. We strongly believe that the addition of Ngonga to the agency will provide us with the perfect canvas to create a tremendous body of work,” said Mavimbela.
TBWA\Yati is an affiliate of TBWA Worldwide which is also a unit of the Omnicom Group, the world’s largest advertising agency holding company.